Charles E. Bamford,
Queens University of Charlotte Garry D. Bruton,
Texas Christian University
ISBN: 0073403113 Copyright year: 2011
Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions. With a solid emphasis on research and the most current environmental conditions in small businesses, and the authors’ backgrounds in strategy, this text provides a solid foundation in entrepreneurship and small business.
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