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Table of Contents


Business Communication: Building Critical Skills, 5/e

Kitty O. Locker, The Ohio State University
Stephen Kyo Kaczmarek, Columbus State Community College

ISBN: 0073403156
Copyright year: 2011

Table of Contents



Unit 1 Building Blocks for Effective Messages

1. Business Communication, Management, and Success

2. Adapting Your Message to Your Audience

3. Communicating across Cultures

4. Planning, Writing, and Revising

5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude

7. Positive Emphasis

8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

9. Formats for Letters and Memos

10. Informative and Positive Messages

11. Negative Messages

12. Persuasive Messages

13. E-Mail Messages and Web Writing

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation

15. Choosing the Right Word

16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening

18. Working and Writing in Teams

19. Planning, Conducting, and Recording Meetings

20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports

22. Finding, Analyzing, and Documenting Information

23. Short Reports

24. Long Reports

25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs

27. Résumés

28. Job Application Letters

29. Job Interviews

30. Follow-Up Letters and Calls and Job Offers


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