Lesikar's Business Communication: Connecting in a Digital World, 13/e
Kathryn Rentz,
University of Cincinnati Paula Lentz,
University of Wisconsin-Eau Claire
ISBN: 0073403210 Copyright year: 2014
Overview
This 13th edition of Lesikar’s Business Communication, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Following the standard set by the 6th edition, this book integrates current technologies and trends throughout while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
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