F. Robert Jacobs,
University of Southern California Richard B. Chase,
Indiana University–Bloomington Nicholas J. Aquilano,
University of Arizona
ISBN: 0073403296 Copyright year: 2009
Features
Thoroughly up-to-date coverage of Operations Management with emphasis on applying the concepts for competitive advantage. OM for CA includes coverage of all the key concepts and issues being used and addressed in real companies, from ERP implementation to e-OPS to service packaging, to supply chain design and strategy. The Chase author team, continue to integrate the latest thinking into a motivating and teachable text.
OMCA 11e incorporate strong coverage of service(s) and service aspects of Operations as a whole. This coverage is featured in the Service Product design chapter as well as throughout the other chapters of the text.
Operations Management for Competitive Advantage is written with real managers in mind, both from an emphasis point of view-the text focusses on strategic and management issues as opposed to engineering or technical issues, and with a style intended to be motivating to serious business students seeking applicable course work.
Jacobs and Chase continue to provide innovative technology integration, from the Student DVDRom to the OLC, to POM.edu-the innovative site for OM education by Jacobs. The 11e continues to provide both flexibility and support via technology for instructors and students.
Approximately 30 short cases are included which are designed to provide teaching upt to a 'case approach' course.
New screen cam tutorials are included on the Student DVD-Rom.
Web based simulations for use as class projects or exercises are included on the authors POM.edu site, including the well known Beer game and the E-OPS game.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2009 McGraw-Hill Higher Education