IDEO Product Development—Can You Learn Creativity?

The Product Design Process

	Contract manufacturer defined
	Core competency defined

The Product Development Process

Concurrent engineering defined

Economic Analysis of Product Development Projects

Build a base-case financial model

Sensitivity analysis to understand project trade-offs

Designing for the Customer

Quality function deployment	Quality function deployment defined
Value analysis/value engineering	House of quality defined
	Value analysis/value engineering defined

Designing Products for Manufacture and Assembly

How does design for manufacturing and assembly (DFMA) work?

Designing Service Products

Measuring Product Development Performance

Conclusion

Case : IKEA: Design and Pricing

Case: Dental Spa