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| 1 | |
Place the phases of the generic product development process in order:
1. Testing and Refinement
2. Planning
3. Production
4. System-Level Design
5. Detail Design |
| | A) | 1-3-4-3-5 |
| | B) | 2-4-5-1-3 |
| | C) | 5-4-2-3-1 |
| | D) | 2-3-5-1-4 |
| | E) | 1-3-4-2-5 |
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| 2 | |
When marketing, engineering, and operations simultaneously develop a process (cross-functional integration), this approach is known as __________. |
| | A) | sequential process |
| | B) | traditional approach |
| | C) | concurrent engineering |
| | D) | both A and B |
| | E) | none of the above |
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| 3 | |
Quality Function Deployment |
| | A) | is a tool for translating customer requirements into concrete operating and engineering goals. |
| | B) | facilitates inter-functional cooperation between marketing, engineering, and manufacturing. |
| | C) | provides a better understanding and focus on process characteristics that require improvements. |
| | D) | A and B |
| | E) | A, B, and C |
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| 4 | |
Which of the following statements is true about value analysis/value engineering (VA/VE)? |
| | A) | The purpose of VA/VE is to simplify products and processes. |
| | B) | The objective of VA/VE is to achieve equivalent or better performance at a lower cost. |
| | C) | VA is performed before the production stage, while VE deals with products already in production. |
| | D) | both A and B |
| | E) | A, B, and C |
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| 5 | |
Which is the least important performance dimension for product development projects? |
| | A) | Time-to-market |
| | B) | Productivity |
| | C) | Quality |
| | D) | Product flexibility |
| | E) | A, B, and C |
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| 6 | |
When evaluating a new product development project using net present value analysis, which of the following will make the project more attractive? |
| | A) | Delaying the start of the project |
| | B) | Making the project run over a longer period of time |
| | C) | Improving (bringing forward) the date when revenue will begin |
| | D) | A and B |
| | E) | None of the above are correct. |
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| 7 | |
Which of the following are parts of IDEO's product design process? |
| | A) | Rapid prototyping |
| | B) | Using project milestones |
| | C) | Brainstorming |
| | D) | Benchmarking |
| | E) | A and C |
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| 8 | |
Which of the following are characteristics of a company's core competence? |
| | A) | It is not easy to outsource |
| | B) | It provides potential access to a variety of markets |
| | C) | It increases perceived customer benefits |
| | D) | It is hard for competitors to imitate |
| | E) | B, C and D. |
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| 9 | |
Manufacturing is involved in what phases of the product design process? |
| | A) | Detail Design |
| | B) | Production Ramp-up |
| | C) | Initial Planning |
| | D) | Concept Development |
| | E) | A, B, C and D |
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| 10 | |
When designing service products, which of the following is not true? |
| | A) | It must fit with current products |
| | B) | It should be profitable |
| | C) | It should be done by engineers only |
| | D) | It must be operationally possible |
| | E) | Complexity and divergence should be considered |
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