Morgan Swink,
Michigan State University East Lansing Steven Melnyk,
Michigan State University East Lansing M. Bixby Cooper,
Michigan State University East Lansing Janet Hartley,
Bowling Green State University
ISBN: 0073403318 Copyright year: 2011
Feature Summary
Key Features:
A Broader Treatment of Operations Management: The primary focus of the book is operations management with a “supply chain” perspective. The authors clarify the functional roles of operations, supply management, and logistics while examining the integrative processes that make up the supply chain. Both the upstream (supply-side) and downstream (demand-side) aspects of the supply chain are examined.
Balanced Treatment: The book balances the quantitative and qualitative coverage needed to equip future operations and supply chain managers for the challenges and opportunities they will face. It describes and applies analytical tools that operations managers use to support decision-making, while also addressing the important managerial issues such as systems, people, and processes that are critical in a supply chain context.
The Use of Integrative Frameworks: The various elements of operations management are introduced and developed using a framework that brings together three critical elements: (1) the critical customer; (2) the value proposition; and, (3) capabilities. Furthermore, the students are introduced to operations management in a structured way that begins with the “big” picture of operations strategy, proceeds to the foundations of operations managements, integrating relationships, planning for integrated supply chain operations, and ends with a discussion of how to manage the integrated operations management system looking to the future.
The Use of Three Integrating Themes: Three key themes are highlighted throughout the book by logos: global, relationships, and sustainability. Because for most organizations, their supply chains reach beyond a single country, the authors examine global issues associated with operations and supply chain management. Organizations must collaborate with customers and suppliers and so the book showcases how to build, maintain, and benefit from cross-functional and inter-organizational relationships. To reduce costs and be competitive, organizations across the supply chain must adapt sustainable business practices.
Real, Integrated Examples: The book brings operations and supply chain management to life through opening vignettes, Get Real highlights, and rich examples throughout the text. Students will learn how companies such as Disney/Pixar®, HP, Boeing, IKEA, American Apparel, Starbucks, and Procter and Gamble address real operations and supply chain challenges.
McGraw-Hill Connect Operations Management. Connect offers a number of powerful tools and features to make managing assignments easier, so you can spend more time teaching. Students can engage with their coursework anytime and anywhere, making the learning process more accessible and efficient. In short, Connect facilitates student learning and optimizes your time and energies, enabling you to focus on course content, teaching, and student learning.
McGraw-Hill's Connect includes all the quick studies, exercises, and problems from each chapter in a web-based homework administration environment and allows instructors to design their own quizzes, homework assignments, and practice problem sets. Connect also provides automatic grading and feedback to both students and instructors.
The algorithmic mode of Connect presents students with unique data for each exercise and each attempt, providing an infinite number of assignments with solutions. Consequently, students can work the same problem structure with different number sets until they master the task. Immediate scoring and feedback option help guide and optimize student learning.
Beyond the Connect features mentioned above, Connect Plus includes access to an integrated, online version of the text. Connect Plus is available with a new book at no additional charge!
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