Wild’s Financial Accounting Fundamentals responds to the need for a succinct book that balances large and small businesses, and a book that is contemporary, engaging, and accessible for today’s students. John Wild provides examples from a balance of different size businesses, integrates new computerized learning tools, provides superior end-of-chapter materials, and utilizes highly engaging pedagogical learning structures throughout the text. With numerous innovative features, the author focuses on:
• Clear presentation of accounting concepts,
• Concise coverage to help students focus on important material, and
• Cutting edge technology to engage students and improve their chances for success.
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2007 McGraw-Hill Higher Education