Essentials of Marketing Information Center:


		Table of Contents About the Authors Book Preface Sample Chapters Feature Summary Supplements Marketer's Showdown Demo MH Enhanced Cartridge PageOut


	First Time Users
	Student Edition
	Instructor Edition

Essentials of Marketing: A Marketing Strategy Planning Approach, 11/e

William D. Perreault, Jr., University of North Carolina
Joseph P. Cannon, Colorado State University
E. Jerome McCarthy, Michigan State University

Essentials of Marketing is a brief version of Perreault’s best selling Basic Marketing text. Basic Marketing and Essentials of Marketing were the first books to develop and present the 4P’s framework (Product, Price, Place, Promotion). This framework helps students understand the marketing mix and forms the foundation of Marketing. Like the Basic Marketing text, Essentials of Marketing offers a thorough integration of the latest marketing themes, topics, and examples throughout.

While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing; it was written specifically for instructors who want to present a more concise view of Marketing topics. The author team shows this same dedication to their supplements package. Where most principles of marketing texts have separate supplement authors, the Perreault author team creates every item in the package, ensuring consistency, quality, and accuracy.

Premium Content
Students can also purchase Premium Content access to features such as Marketer's Showdown, Narrated Presentations, Marketing Plan Coach, Learning with Ads, Chapter pre- and post-tests, and content that can be downloaded to your iPod. Click on the First Time Users link to the left and you’ll be prompted to purchase (via eCommerce) access. A one-time purchase will give you access to all Premium Content within every chapter.

McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.