Essentials of Marketing: A Marketing Strategy Planning Approach, 11/e
William D. Perreault, Jr.,
University of North Carolina Joseph P. Cannon,
Colorado State University E. Jerome McCarthy,
Michigan State University
ISBN: 0073404713 Copyright year: 2008
Feature Summary
Integration of the Marketing Strategy Planning Process Framework from Basic Marketing 16e.
Demonstrates that marketing is a process and how all concepts are connected.
New Online Applications in Basic Marketing on OLC
Revised and updated PowerPoint
Interactive discussion starters,
Full-motion videos, ads, and photos,
Provides instructors with flexible support for lectures and presentations.
Accompanying speaker's notes to minimize lecture preparation time.
Interactive graphs that allow students to predict effects of changing variables during class discussion.
PowerPoint archive
For instructors who wish to create their own custom slide shows, a
Included on the Instructor CD
Contains all of the PPT slides, every photo and illustration from the text, and an additional collection of ads.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2008 McGraw-Hill Higher Education