Essentials of Marketing Information Center: Sample Chapters


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Essentials of Marketing: A Marketing Strategy Planning Approach, 11/e

William D. Perreault, Jr., University of North Carolina
Joseph P. Cannon, Colorado State University
E. Jerome McCarthy, Michigan State University

ISBN: 0073404713
Copyright year: 2008

Sample Chapters

Click the links below to view the sample chapters.

Sample Chapter 1 (1949.0K)

Sample Chapter - 4 (2100.0K)

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