Instructor Supplements:

• Easy access to digital versions of

• Instructor's Manual
• Multimedia Lecture Support Package
• Interactive PowerPoint and PowerPoint Archive,
• Test Bank
• Video Instructor's Manual

• Extensive teaching suggestions
• Instructions for the software supplements
• Answers for the end-of chapter questions and problems,
• Suggested cases
• Questions for Computer-Aided Problems, the Learning Aid, exercises, case-lets and problems, and questions for discussion.

Test Bank

• 3000 multiple choice and true-false questions.
• Each question written by text authors
• Includes
• Answer key
• Location of answer in text
• Type of knowledge tested
• Level of difficulty

Multimedia Lecture Support Package— The lecture guide package provides a complete lecture outline presentation coordinating the various supplements into an effective teaching preparation tool. This package also provides complete chapter-by-chapter lecture scripts as well as ideas for using the color ads and interactive exercises. It is accompanied by a comprehensive set of the Overhead Transparency Masters that offer the professor additional visual tools for teaching.

• Five disc set
• 25 video segments
• 7 video-cases
• Short videos from BusinessWeek News and NBC News Archives
• Video IM

Online Learning Center (OLC)

• Located on book website (www.mhhe.com/fourps)
• self-grading quizzes
• review material
• Interactive exercises.
• Deliverable via any course management system

Learning Aid

• A study guide for students that contains:
• Chapter quizzes
• key terms, and
• additional exercises to help the student gain a deeper understanding of the principles.

Student CD-ROM

•  Includes

• Clips for the video cases
• Database of ads and annotations that illustrate key concepts for each chapter
• A new version of computer-aided problems (CAP) spreadsheet software
• Self-test quizzes (with two levels of questions)
• Narrated self-study PowerPoint slides
• Hypertext Reference for use in developing marketing plans or reviewing for tests
• Marketing Plan Coach

The Marketing Game! (with Student CD-ROM)

• Competitive marketing strategy simulation
• Allows students to apply their marketing knowledge in a fun and interesting way.
• Applicable for all areas of Marketing and all levels
• Based on several simulations with one integrated framework.
• The instructor determines level of complexity
• The instructor can adjust the marketing environments
• One-player or multi-player platforms
• Based on realistic marketing situations