Lecture Preparation Tools:

Instructor’s Survival Kit (ISK): In-Class Activities and Product Props in a box!! The ISK box contains product props for use in the classroom to illustrate marketing concepts and encourage student participation and collaboration. Today's students are more likely to learn and be motivated by active, participative experiences than by classic classroom lecture and discussion. The Instructor's Survival Kit contains props to enhance classroom interaction. Props help implement the in-class activities and save instructor time, “props” are included in the survival kit, such as labels for the Coke versus Pepsi taste test, the Breathe Right Strips for an in-class product test, and an example of the America Online direct mail software offer. Sample products are also included in the ISK. Marketing 9e utilizes examples of offerings from both large and small firms that will interest today's students. A number of new products are included in the survival kit, such as 3M VHS pull apart strips, when they may be new or unusual to students. Also, when appropriate, sample ads are included in PowerPoints that can be found on the IPCD.
ISBN: 007328405X

Instructor's Manual: The thoroughly revised Instructor's Manual includes: lecture notes, discussions of the Marketing Matters boxes, Making Responsible Decision boxes, Using Marketing Dashboards, Internet Exercises, answers to the Applying Marketing Concepts and Applications questions, supplemental lecture notes, teaching suggestions, and detailed information about integrating the other supplements into the course and classroom. The Instructor’s Manual also contains the In-Class Activity Guide that relate to the Instructor’s Survival Kit. In-class activities may relate to a specific video case or example from the text or may be entirely new. The manual also contains a description of all of the individual multimedia assets from which instructors can construct a custom presentation. The assets are organized by chapter and by topic and are contained on the IPCD. This guide also includes instructions on how to import the video, audio, art, photos, and other files into new or existing PowerPoint presentations. This resource is available on the IPCD or in print on demand through sales reps.

Instructor's CD-ROM: The CD-ROM includes a digital version of the Instructor’s Manual, In-Class Activity Guide, the test bank of approximately 4000 questions, in both Word and Computerized Test Bank, Case Teaching Notes, and the PowerPoint slides. You have access to all of the supplements in one set of disks. The Instructor’s CD-ROM also contains the In-Class Activities Guide, the Video Case and Appendix D Case Teaching Notes. It contains basically every asset needed to teach the course.

New and Revised Video Case Studies: A unique series of 22 contemporary marketing cases is available on DVD. Each video case corresponds with chapter-specific topics and end-of-chapter case in the text. The video cases feature a variety of organizations and provide balanced coverage of services consumer products, small businesses, Fortune 500 firms, and business-to-business examples. The 9e package includes brand new videos including Geek Squad, Best Buy, GM, etc.

PowerPoint Presentation: These presentations are available on the IRCD. The PowerPoint presentation features a high-quality photo and art program (no clipart) including figure slides re-rendered to be viewable in a large classroom, commercials, product shots, advertisements, and marketing-in-practice shots such as point-of-purchase displays, internet exercise slides, video case slides, slides to support the In-Class Activities, additional in-class exercises, and Video Case Snippets. Two Versions of the presentation will be produced: 1) A fully integrated interactive version that can be used in-class without modification, and 2) A more traditional version containing only the concept and art slides – just the basics into which the instructor can add assets as desired. The presentation and asset database is on a CD-ROM packaged with the PowerPoint Lecture Assembly Guide.

Assessment Tools:

5000+ Question Visually Enhanced Test Bank Correlated to Learning Outcomes: The test bank contains 5000 questions categorized by topic and level of learning (definitional, conceptual, or application) and correlated to the Learning Objectives and Summary within each chapter of the text. The number of conceptual and application questions has been augmented with over 1000 additional concept and application questions. The Test Bank also includes questions for the video cases and Appendices A, B, and D. A Test Item Table allows instructors to select questions from any section of a chapter at any of the three levels of learning. Test questions have been written to incorporate graphics and images from the text with questions about these visuals. The Test Bank also overlaps with OLC and Study Guide questions, which rewards students for using either. Test bank includes visuals from the text; charts, graphs, etc. that are followed by questions. This allows faculty members to hold students accountable for the content in key graphical illustrations in the text.

EZ Test: A comprehensive bank of test questions is provided within a computerized test bank powered by McGraw-Hill's flexible electronic testing program EZ Test Online ( www.eztestonline.com ). EZ Test Online allows you to create paper and online tests or quizzes in this easy to use program!

PageOut Quizzes with Instructor Gradebook: Assign quizzes in PageOut to give students incentive to read the text and prepare for class. Grades for each student will automatically post to your class gradebook.

Online Learning Center (OLC):
ISBN: 0077213831
www.mhhe.com/kerin
The 9th Edition OLC features a wealth of features and services: For the student there are two quizzes per chapter, a list of Chapter Objectives, key term flashcards, and a chapter in review. Student’s can purchase the enhanced cartridge that will contain premium content like access to video cases and iPod content. At the instructor site, you will find downloadable supplements, new timely event-oriented lecture modules including supporting data and PPT lecture screens, and additional Instructor Survival Kit components and teaching notes. OLC benefits for students include updates on companies discussed in the textbook. For instructors, this is the source for up-to-date information on text material.

Student Learning Tools:

Print Study Guide:
ISBN: 0073284106
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards. (0072828919)

Student Edition with Video DVD:
ISBN: 0077239407
This is an optional package that includes the student edition with the video case DVD and is available for adoption.

Student Online Learning Center (OLC): This rich book-specific website contains weekly updated Business Week articles, an interactive Marketing Workshop, many self study and quizzing resources, and the Kerin 8e Powerweb resources including Daily News Feed, Weekly Case Updates, Readings in Marketing, PowerSearch research engine, Career Resources, Web Research guidance, and Study Tips.

Course Management and Distance Learning Tools:

WebCT/BlackBoard/eCollege Content: Content from the Online Learning Center can be made available to adopting professors for delivery through several course management systems including WebCT, Blackboard, TopClass, or eCollege platforms.

PageOut is McGraw-Hill’s unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you’re short on time, we even have a team ready to help you create your site!

Primis Online: McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.