Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
Organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements is called:
A)physical distribution management.
B)logistics management.
C)customer service.
D)production management.
E)manufacturer distribution logistics.
2
Dramatic cost savings are possible when efficient transportation systems and information technology can be substituted for __________ costs.
A)advertising
B)personal selling
C)publicity
D)inventory
E)billing
3
A(n) __________ is a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users.
A)effective response system
B)demand channel
C)logistics sequence
D)materials handling requirements
E)supply chain
4
Supply chain management impacts all of the following aspects of the marketing mix strategy EXCEPT:
A)the target market selection decision.
B)product mix decisions.
C)pricing decisions.
D)promotion decisions.
E)distribution decisions.
5
An online retailer like Amazon.com relies on an efficient supply chain. The development of its supply chain supported its clearly defined marketing strategy and began with:
A)inventory forecasts.
B)a logistics mission statement.
C)the mature stage of the product life cycle.
D)understanding the customer.
E)none of the above.
6
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system based on cross-docking distribution centers. Which of the following statements describes how Coke will use cross-docking?
A)Cross-docking will allow Coca-Cola to greatly reduce the need to store and warehouse products.
B)The use of cross-docking means Coca-Cola will rely more on business-to-business marketing.
C)The use of cross-docking means Coca-Cola will implement the customer service concept in its relations with ultimate consumers.
D)Cross-docking will allow Coca-Cola to use less freight forwarding.
E)Cross-docking will allow Coca-Cola to outsource its manufacturing.
7
The objective of information and logistics management in a supply chain is to:
A)minimize costs in the new-product development and commercialization processes.
B)coordinate the organizational mission statement with its action programs.
C)create perfect customer service.
D)provide the same level of customer service for its traditional and online operations.
E)do none of the above.
8
In logistics decisions, total logistics cost includes:
A)order processing.
B)materials handling and warehousing.
C)transportation.
D)inventory and stockouts.
E)all of the above.
9
Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience.
A)replenishment
B)distribution management
C)just-in-time inventory
D)customer service
E)lead time
10
Canadian graphic arts, publishing and advertising companies, as well as their clients and suppliers, can exchange camera-ready art and other images faster and cheaper than before as the result of an agreement between Bell Nexxia and Montreal-based Cenosis. These two companies market a(n) __________ for the graphic arts. It allows a graphic designer to transmit the full contents of a magazine to clients or printing firms across the country—reducing production costs and delivery time.
A)efficient response system
B)vendor-managed communication system
C)Extranet
D)online logistics system
E)communication bot
11
Lead time is:
A)also called replenishment time.
B)typically more important to resellers than to consumers.
C)defined as the time that passes from ordering an item until it is received and ready for use or sale.
D)also called order cycle time.
E)accurately described by all of the above.
12
Supply chain manufacturers balance total logistics cost factors against customer service factors. Which of the following is an example of one of the customer service factors?
A)inventory
B)order processing
C)convenience
D)transportation
E)all of the above
13
The four key logistical functions in a supply chain include transportation, warehousing and materials handling, order processing, and:
A)communication between buyer and seller.
B)inventory management.
C)order cycle time.
D)effective handling of problems.
E)on-time delivery of product.
14
Intermodal transportation:
A)Combines different transportation modes in order to get the best features of each.
B)attracts low value freight.
C)attracts freight that would normally go by pipeline.
D)is only used in the U.S.
E)all of the above apply to intermodal transportation.
15
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will use unit trains to allow it to:
A)have a dedicated train that uses permanently coupled cars that run a continuous route from Coke's bottling plants to its retailers and back.
B)use intermodal transportation for export purposes.
C)use trucks to make door-to-door deliveries.
D)use more warehousing.
E)reach ultimate consumers through one-to-one marketing.
16
The major purpose of a trailer on flatcar (TOFC) is to:
A)attract freight that would normally move by boat.
B)combine the economy of rail carriers with the flexibility of motor carriers.
C)implement a JIT transportation strategy both domestically and internationally.
D)eliminate the need for containers.
E)provide a common power unit from origin to destination.
17
Air Canada, a Montreal-based airline, uses its excess storage capacity on passenger flights to Europe to haul cargo. It typically collects several small shipments consigned to a common European destination. Shipment schedules are mandated by the passenger side of its business. Air Canada is an example of a(n):
A)third-party service provider.
B)Extranet.
C)vendor-managed logistics expert.
D)import agent.
E)freight forwarder.
18
A warehouse that emphasizes timely movement of goods:
A)is a storage warehouse.
B)is a freight forwarder.
C)is a distribution center.
D)is an inventory expediting center.
E)has a just-in-time inventory system.
19
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system using cross-docking distribution centers. Which of the following statements describes how Coke will most likely use its just-in-time (JIT) system?
A)The just-in-time system will require Coke to purchase and/or lease more warehouse space.
B)The use of just-in-time means Coke does not have reliable demand for its product.
C)The just-in-time system will allow Coke to expand its product line without requiring additional investments.
D)The just-in-time system will allow Coke to operate with very low inventory levels.
E)The just-in-time system will increase inventory carrying costs while reducing order processing cost.
20
A __________ is an inventory-management system whereby the supplier determines the product amount and assortment a customer, such as a retailer needs and automatically delivers the appropriate items.
A)supplier-managed inventory
B)supply chain inventory
C)logistics-managed inventory
D)just-in-time system
E)vendor-managed inventory







Kerin Marketing 9eOnline Learning Center

Home > Chapter 16 > Multiple Choice Quiz