 | Chapter Objectives
(See related pages)
After reading this chapter you should be able to:
- Identify retailers in terms of the utilities they provide.
- Explain the alternative ways to classify retail outlets.
- Describe the many methods of nonstore retailing.
- Classify retailers in terms of the retail positioning matrix, and specify retailing mix actions.
- Explain changes in retailing with the wheel of retailing and the retail life cycle concepts.
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