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| 1 | |
During World War II and the years immediately following it, nearly every American drank coffee. Then its popularity began to decline. During the 1960s, its popularity was so low that Coca-Cola successfully launched an ad campaign focused on Coke as a breakfast drink. During the 1990s, there was a resurgence of enthusiasm for coffee drinking. __________ forces are probably most responsible for the rising and falling popularity of coffee. |
| | A) | economic |
| | B) | technological |
| | C) | social |
| | D) | ecological |
| | E) | competitive |
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| 2 | |
An ad on the back of a women's magazine for Cover Girl cosmetics shows both African-American Queen Latifah and blonde Faith Hill endorsing its products as good for their skin. This is an example of an ad with a __________ focus because it shows product users of different ethnic backgrounds. |
| | A) | cultural |
| | B) | behavioral |
| | C) | occupational |
| | D) | demographic |
| | E) | psychographic |
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| 3 | |
The term __________ is used to describe a population's characteristics, such as age, gender, ethnicity, income, and occupation. |
| | A) | cultural census |
| | B) | psychographics |
| | C) | territorial statistics |
| | D) | demographics |
| | E) | social audit |
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| 4 | |
Many baby boomers began having children in 1976. Americans born between 1977 and 1994 are often classified as: |
| | A) | baby boomers. |
| | B) | the baby bust generation. |
| | C) | Generation X. |
| | D) | Generation Y. |
| | E) | the postwar generation. |
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| 5 | |
Which of the following statements accurately describes a recent trend in the American family? |
| | A) | There is a decrease in households headed by single parents. |
| | B) | There is an increase in traditional families. |
| | C) | One-half of all households now consists of married couples. |
| | D) | About 20 percent of all first marriages end in divorce. |
| | E) | None of the above statements accurately describes recent trends in the American family. |
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| 6 | |
The population explosion is primarily occurring in: |
| | A) | all developed countries. |
| | B) | developing countries of Africa, Asia, and Latin America. |
| | C) | the United States. |
| | D) | Europe. |
| | E) | Australia. |
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| 7 | |
Which of the following statements about culture is true? |
| | A) | Culture consists of a series of current trends. |
| | B) | Culture is an example of an economic force within the marketing environment. |
| | C) | Because the U.S. is considered a "melting pot," cultural trends are typically not monitored by businesses. |
| | D) | Culture is only considered an important facet of marketing in international marketing. |
| | E) | Culture includes attitudes and values. |
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| 8 | |
One of the most notable cultural changes in the United States in the past 30 years has been in the attitudes and roles of men and women in the marketplace. In fact, some experts predict that as this trend continues: |
| | A) | there will eventually be very few differences in the buying patterns of men and women. |
| | B) | men and women will increasingly have different preferences for what they buy. |
| | C) | advertising about household products will increasingly be targeted toward women. |
| | D) | marketing to women will focus on the challenge of balancing family and career interests. |
| | E) | marketing to men will focus on the challenge of balancing family and career interests. |
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| 9 | |
Value consciousness: |
| | A) | refers to the willingness of some Americans to believe their value system is superior. |
| | B) | is the desire by consumers to receive quality products for their money. |
| | C) | refers to a need to be aware of other cultures and what they value. |
| | D) | describes the values that we hold in our conscious mind—as opposed to those we have in our subconscious. |
| | E) | is accurately described by none of the above. |
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| 10 | |
__________ income is the total amount of money made in one year by a person, household, or family unit. |
| | A) | Inflationary |
| | B) | Discretionary |
| | C) | Disposable |
| | D) | Gross |
| | E) | Expendable |
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| 11 | |
Frank has a gross income of $24,000. He pays $4,000 in taxes. His yearly expenditures for food, shelter, and clothes total $17,250. What is his discretionary income? |
| | A) | $2,750 |
| | B) | $6,750 |
| | C) | $13,250 |
| | D) | $20,000 |
| | E) | Frank has no discretionary income |
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| 12 | |
In the U.S. alone, roughly 500 million computers will become obsolete between 1997 and 2007. These computers contain more than 2 billion pounds of what will become lead waste that is harmful to the environment. As a result, computer manufacturers are being pressured to accept used computers for the safety of our communities. This environmental issue reflects a problem with __________, a technological force. |
| | A) | green marketing |
| | B) | the green initiative |
| | C) | recycling |
| | D) | pre-recycling |
| | E) | precycling |
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| 13 | |
__________ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers. |
| | A) | intranets |
| | B) | partnering software |
| | C) | extranets |
| | D) | Internet partners |
| | E) | marketspace browsers |
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| 14 | |
Distribution (in the sense of shipping products) is particularly important to which form of competition? |
| | A) | cross-market competition |
| | B) | pure competition |
| | C) | oligopoly |
| | D) | monopolistic competition |
| | E) | monopoly |
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| 15 | |
Wendy's, McDonald's, Subway, KFC, and Burger King would all be characterized as an example of which form of competition? |
| | A) | cross-market competition |
| | B) | pure competition |
| | C) | oligopoly |
| | D) | monopolistic competition |
| | E) | monopoly |
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| 16 | |
Barriers to entry are business practices or conditions that make it difficult for new firms to enter the market. Which of the following is an example of a barrier to entry? |
| | A) | capital requirements |
| | B) | advertising expenditures |
| | C) | distribution access |
| | D) | product identity |
| | E) | all of the above |
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| 17 | |
Which of the following companies is LEAST likely to view existing product substitutes as a barrier to entry? |
| | A) | an artist who makes stained glass windows |
| | B) | a restaurant featuring Thai food |
| | C) | a women's retail clothing store |
| | D) | a doll specialty store |
| | E) | a cell-phone service provider |
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| 18 | |
A company can protect its competitive position under the __________, which gives inventors the right to exclude others from making, using, or selling the product. |
| | A) | copyright law |
| | B) | patent law |
| | C) | criminal law |
| | D) | commercial law |
| | E) | anti-trust law |
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| 19 | |
Image, a clothing manufacturer, will sell a retail clothing store its line of denim clothes only if the retailer also buys the manufacturer's line of polyester activewear. This would be an example of: |
| | A) | exclusive dealing. |
| | B) | a requirement contract. |
| | C) | an exclusive territorial distributorship. |
| | D) | a tying arrangement. |
| | E) | a preferential promotions contract. |
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| 20 | |
The best known self-regulatory group for competitive businesses is the: |
| | A) | U.S. Department of Justice. |
| | B) | Chamber of Commerce. |
| | C) | Better Business Bureau. |
| | D) | Federal Trade Commission. |
| | E) | Environmental Protective Agency. |
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