EXPERIENCE. LEADERSHIP. INNOVATION.

With nine editions, and more than one million students, Kerin/Hartley/Rudelius’ Marketing is THE leading text for the Marketing Principles course.

This ninth edition continues that tradition, bringing together the same quality content and resources, along with coverage of hot topics like Creating Marketing Dashboards, Customer Experience Management and Marketplace Diversity, proving that Kerin remains the text designed for today’s students and tomorrow’s business leaders.

Premium Content
You can also purchase access to Premium Content features such as Marketer's Showdown, Video Cases, Narrated Presentations, Practice Tests, and content that can be downloaded to your iPod. Click on any chapter from the menu, then on any Premium Content within that chapter and you’ll be prompted to purchase (via eCommerce) access for $10. A one-time purchase will give you access to all Premium Content within every chapter.

McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.

EXPERIENCE. LEADERSHIP. INNOVATION.

With nine editions, and more than one million students, Kerin/Hartley/Rudelius’ Marketing is THE leading text for the Marketing Principles course.

This ninth edition continues that tradition, bringing together the same quality content and resources, along with coverage of hot topics like Creating Marketing Dashboards, Customer Experience Management and Marketplace Diversity, proving that Kerin remains the text designed for today’s students and tomorrow’s business leaders.

Premium Content
Students can also purchase Premium Content access to features such Marketer's Showdown, Video Cases, Narrated Presentations, Practice Tests, and content that can be downloaded to an iPod. Clicking on the First Time Users link to the left will prompt the student to purchase (via eCommerce) access for $10. A one-time purchase will give the student access to all Premium Content within every chapter.

McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.