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Multiple Choice Quiz
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1
Many social groups incorporate desirable, positive cultural meanings and become _____ reference groups that consumers want to emulate or be affiliated with.
A)associative
B)internal
C)primary
D)dissociative
E)peripheral
2
A _____ is owned by virtually everyone, whereas a _____ is owned only by consumers in particular groups.
A)primary good; secondary good
B)public good; private good
C)standard product; customized product
D)necessity; luxury
E)universal product; customized product
3
A child telling his parents about the latest brand of roller blades in the market is acting as a/an:
A)influencer.
B)gatekeeper.
C)decider.
D)buyer.
E)user.
4
For any given marketing problem, which of the following factor needs to be considered the least?
A)The dynamics of family decision making
B)The family members that are involved
C)The roles of the family members
D)The family member with the most influence
E)The average annual income of each family member
5
_____ refers to how children acquire knowledge about products and services and various consumption-related skills (such as how to search for bargains).
A)Targeted funding
B)Customer socialization
C)Bargaining
D)Referent learning
E)Impression management





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