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Multiple Choice Quiz
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1
The practical problem for marketers at this point is to increase the probability that consumers will observe and attend to the information and that this will increase the probability of other behaviors.
A)Funds access
B)Transaction
C)Consumption and disposition
D)Information contact
E)Store contact
2
Store directories, end-of-aisle and other displays, in-store signs, information booths, and helpful store personnel all help consumers to increase:
A)store contact.
B)product contact.
C)information contact.
D)communication.
E)consumption.
3
Many of the methods employed to accomplish such product contact involve _____ such as trade discounts and incentives to enhance retailers' selling efforts.
A)push strategies
B)communication strategies
C)pull strategies
D)covert strategies
E)contact strategies
4
In a macro sense, _____ is viewed as the primary objective of marketing..
A)influencing the overt behavior of customers
B)increasing repurchases
C)increasing communication
D)facilitating exchanges
E)information contact
5
For marketers, the second type of information sought from consumers is the:
A)overt behavior(s) that led to the purchase of the product.
B)probability of repurchase of the product.
C)comparative perception of the product.
D)names of other potential buyers of the product.
E)heuristics that influenced them to purchase the product.





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