Joe Hair is Professor of Marketing at Kennesaw State University, and Director of the DBA degree program. He formerly held the Copeland Endowed Chair of Entrepreneurship at Louisiana State University. He has published over 40 books, including market leaders Multivariate Data Analysis, 6th edition, Prentice Hall, 2006, which has been cited more than 6,500 times; Marketing Research, 3rd edition, McGraw-Hill/Irwin, 2006; Principles of Marketing, 9th edition, Thomson Learning, 2008, used at over 500 universities globally; and Essentials of Business Research Methods, 2nd edition, Wiley, 2008. In addition to publishing numerous refereed manuscripts in academic journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, and Journal of Retailing, he has presented executive education and management training programs for numerous companies, has been retained as consultant and expert witness for a wide variety of firms, and is frequently an invited speaker on marketing challenges and strategies. He is a Distinguished Fellow of the Academy of Marketing Science, the Society for Marketing Advances, and Southwestern Marketing Association, and has served as President of the Academy of Marketing Sciences, the Society for Marketing Advances, the Southern Marketing Association, the Association for Healthcare Research, the Southwestern Marketing Association, and the American Institute for Decision Sciences, Southeast Section. He was recognized by the Academy of Marketing Science with its Outstanding Marketing Teaching Excellence Award, and the Louisiana State University Entrepreneurship Institute under his leadership was recognized nationally by Entrepreneurship Magazine as one of the top 12 programs in the United States. Mary Wolfinbarger earned a B.S. in English from Vanderbilt University and a Masters in Business and Public Administration and a Ph.D. in Marketing at the University of California, Irvine. Her specialties include Internet marketing, online consumer behavior, and internal marketing. She has been teaching at California State University, Long Beach, since 1990.

Dr. Wolfinbarger possesses expertise in both qualitative and quantitative research methodologies. She received grants from the Center for Research on Information Technology in Organizations (CRITO), which enabled her to co-author several articles about consumer behavior on the Internet. Dr. Wolfinbarger's interest in e-commerce and technology extends to the classroom; she developed and taught the first Internet Marketing course at CSULB in 1999. She also has written articles on the impact of technology and e-commerce on the classroom and on the business school curriculum. Professor Wolfinbarger has collaborated on research about internal marketing, receiving two Marketing Science Institute grants and conducting studies at several Fortune 500 companies. She has published articles in Journal of Marketing, Journal of Retailing, California Management Review, Journal of the Academy of Marketing, Journal of Business Research, and Earthquake Spectra .

Robert P. Bush is Professor of Marketing and holds the Alumni and Friends Endowed Chair of Business at Louisiana State University at Alexandria.

Dr. Bush has published numerous articles in such journals as Journal of Retailing, Journal of Advertising, Journal of Marketing Education, Journal of Consumer Marketing, Journal of Customer Relationship Marketing, and others.

David J. Ortinau earned his Ph.D. in Marketing from the Louisiana State University. He began his teaching career at Illinois State University and after completing his Ph.D. degree moved to the University of South Florida, Tampa, where he continues to be recognized for both outstanding research and excellence in teaching at the undergraduate, graduate, and Ph.D. levels. His research interests range from research methodologies and scale measurement development, attitude formation, and perceptual differences in retailing and services marketing environments to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, customer service quality, service value, retail loyalty, and imagery. Dr. Ortinau has presented numerous papers at national and international academic meetings and continues to be a regular contributor to and referee for such prestigious publications as the Journal of the Academy of Marketing Science (JAMS), Journal of Retailing (JR), Journal of Business Research (JBR), Journal of Marketing Education (JME), Journal of Services Marketing (JSM), Journal of Health Care Marketing (JHCM), and others. Professor Ortinau served as a member of the editorial review board for the Journal of the Academy of Marketing Science (JAMS) from 1988 through 2006 and continues to serve on the review board and as the occasional associate editor in Marketing for the Journal of Business Research (JBR) . He was co-editor of Marketing: Moving Toward the 21st Century (SMA Press, 1996). He remains an active leader in the Marketing discipline. He has held many leadership positions in the Society for Marketing Advances (SMA), and served as co-chair of the 1998 SMA Doctoral Consortium in New Orleans and the 1999 SMA Doctoral Consortium in Atlanta. Dr. Ortinau is a past President of SMA and was recognized as the 2001 SMA Fellow and nominated for the 2007 AMS Fellow. He is currently serving as the President of the SMA Foundation and recently served as the 2004 Academy of Marketing Science Conference Program co-chair and the 2007 SMA Retailing Symposium co-chair.