| Training Salespeople for Sales Success
After reading this chapter, you should be able to - Identify the key issues in sales training
- Understand the objectives of sales training
- Discuss how to develop sales training programs.
- Understand the differences in training new recruits and experienced salespeople.
- Define the topics covered in a sales training program.
- Understand the various methods for conducting sales training.
- Explain how to measure the costs and benefits of sales training.
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