New Features:

New! MyLibros.com

• MyLibros.com is an e-commerce company used throughout the chapters to exemplify business plans and financials of a company. This feature engages students and enables them to make sense of concepts being taught as they are played out in a high-quality business plan. In chapter 13, students will be engaged surrounding a discussion of cost-value-profit analysis surrounding MyLibros data; in chapter 14, MyLibros data is used to discuss pro forma cash flow statement and examples.

New! Video Segments

• New video segments appear at the end of each chapter. Video segments include clips from Small Business Television (SBTV) http://www.sbtv.com/ , Stanford Technology Ventures Program (STVP) http://stvp.stanford.edu/ , eClips – Cornell University 's Premier Video Clip Collection http://eclips.cornell.edu . Answers and discussion points for each suggested video segment are in the Instructor's Manual.

New! Chapters with new content.

• First edition Chapter 16 is now 17; first edition 17 is now 16. Katz 2e Ch.16—Assets: Inventory and Operations Management has a new section on how to manage and improve operations of your business including discussions of operations process, measuring and improving productivity and operations management challenges for product-based and service firms. Ch.17 has a new section on managing risk to computers and data, including the discussion of firewalls anti-virus programs, anti-spyware programs, data encryption and data back up.

New! end-of-book cases

• There are a listing of full-length, end-of-book cases (20) and suggested end-of-chapter materials including a detailed summary bulleted by chapter objectives. Students can review the chapter material and study for tests; a mini-case so that students can apply the lessons of the chapter; experiential exercises students can complete to get more information on the chapter topic, look for additional resources, and to help build their competencies in a certain aspect of small business ownership ; and discussion questions that can be given as assignments or that can be used for in-class discussion. Suggested answers to the discussion questions are included in the Instructor's Manual.

New! Skill Modules

• 3 new skill modules have been added, to Ch.1, 8, 11 and 19. Skill modules are included in every chapter help students understand and practice critical competencies for small business owners. Resources, techniques, and suggestions are included that students can use as they plan or grow their small business. Updates include: online scavenger hunt to learn about major online resources for small business information, how to write a resume, checklist for maximizing success on eBay and how to find local salaries and benefits online.

New! Discussions 

• Ch.1: Dynamic capitalism typology, other forms of entrepreneurship, than the creation of new small businesses; Ch.2: Added discussion to social networking on electronic networks; Ch. 3: Added discussion of time management tips; Ch.5: New discussion on online sales; Ch.7: discussion on profitability; Ch.10: New discussion on building a public relations program; Ch.12: Expanded discussion and example on secondary analysis resources for marketing research; Ch.13 New discussion of cost-value-profit analysis; Ch.18 added discussion of legal liabilities related to Sarbanes-Oxley Act and issues related to work-for-hire; Ch.19 Discussion of entrepreneurial leadership; Ch.20 New discussion on growing a business through sales or introducing technology.

3 New and 1 Updated Vignettes

• Katz continues to highlight an entrepreneur and their small business. Vignettes, small business insights were updated to show how companies are doing. Ch.3 opening vignette was rewritten to clarify focus on characteristics. New vignette in Ch. 5—Kathryn Otoshi; new opening vignette in Ch.6—Tucker's Cozy Corner; New opening vignette in Ch.18—Brian “B-Money” Hughes.

New! Discussion on Cash Flow

• Entrepreneurial Small Business has a new discussion of cost-value-profit analysis and example in Chapter 14: Cash: Lifeblood of the Business . All small businesses must understand how to manage the business's cash flow. This chapter focuses on the basics of cash, budgets, shortages, and strategies to deal with cash flow problems.

Retained Features

·Entrepreneurial Small Business focuses on the reality of how small businesses get started by including a separate chapter on part-time businesses, Chapter 5: Paths to Part-Time Entrepreneurship. Part-time businesses are tremendously important as they are a major portion of all current entrepreneurship and the way most people enter into self-employment. This chapter discusses the benefits and challenges of part-time entrepreneurship.

·Chapter 7, Imitation with a Twist: Uniquely Small Business Strategies for Success , acknowledges that most small business are like traditional businesses with a unique twist incorporated, as opposed to a small business that is an entirely new venture. Readers will gain new understandings of how they can craft their own small business by strategic imitation with a twist.

·The outstanding Chapter 8 on business plans is supported by two sample business plans – wedding planning and boat detailing - included in the text , with ten outstanding student-written business plans included online at www.mhhe.com/katzesb . Online plans include a manufacturer, an automotive wholesaler, a construction firm, a construction service firm, a franchise restaurant, a pizzeria, a record company, a retail store, and an online retailer.

·Skill Modules are included in every chapter help students understand and p ra ctice critical competencies for small business owners. Resources, techniques, and suggestions are included that students can use as they plan or grow their small business. Examples include: Competency Self-Assessment, Steps to eBay Success, Building a Customer Base, Sweet and Short Industry Analysis, and The Art of Closing.

·Small Business Insights and The Thoughtful Entrepreneur are two boxes included throughout the chapters. Small Business Insights give ‘under the radar' advice from real small business owners, and helpful statistics from small businesses around the country. The Thoughtful Entrepreneur boxes give advice for students who want to learn more than the basics. They include examples of what works well (or what doesn't work) from experienced small business owners.

·Coverage of the classic topics in small business plus the latest research. Examples include entrepreneurial personality, the 4 P's of Marketing, the 4 C's of Borrowing and Porter's Five Forces integrated with coverage of essential topics for small business small business success you will find nowhere else, such as network building, negotiating, building legitimacy, crisis management, and pursuing funding that students will actually get (not just debt & equity, but also gifts).

·The end-of-chapter material includes a detailed summary bulleted by chapter objective, to help students review the chapter material and study for tests; a mini-case so that students can apply the lessons of the chapter; experiential exercises students can complete to get more information on the chapter topic, look for additional resources, and to help build their competencies in a certain aspect of small business ownership ; and discussion questions that can be given as assignments or that can be used for in-class discussion. Suggested answers to the discussion questions are included in the Instructor's Manual.

·Entrepreneurial Small Business provides instructor's with a comprehensive supplement package. A comprehensive instructor's manual, test bank, PowerPoint presentation and a complete Online Learning Center make course preparation easy