Part One: Entrepreneurs, Ideas and Plans: The Basis of Small business

• Chapter 1 Small Business: Its Opportunities and Rewards
• Chapter 2 Small Business Ethics: A Key to Long-Term Success
• Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
• Chapter 4 Small Business Ideas: Creativity, Opportunity , and Feasibility
• Appendix: A Sample Feasibility Study: Pet Élan
• Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
• Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
• Chapter 7 Small Business Strategies: Imitation with a Twist
• Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
• Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly
• Appendix: Example Cover Letter and Résumé
• Appendix: MyLibros.com Business Plan

Part Two: Marketing in the Small Business

• Chapter 9 Small Business Marketing: Product and Pricing Strategies
• Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
• Chapter 11 Small Business Distribution and Location
• Chapter 12 Marketing Plans: Saying How You'll Get Sales
• Appendix: A Marketing Plan: PizzMo

Part 3: Cash, Accounting, and Finance in the Small Business

• Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
• Chapter 14 Cash: Lifeblood of the Business
• Appendix: Completing a Bank Reconciliation
• Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
• Chapter 16 Assets: Inventory and Operations Management
• Chapter 17 Small Business Protection: Risk Management and Insurance
• Appendix: Economic Order Quantity
• Appendix: Time Value of Money and Discounted Cash Flow Analysis

Part 4: Management and Organization in the Small Business

• Chapter 18 Legal Issues: Recognizing Your Small Business Needs
• Chapter 19 Human Resource Management: Small Business Considerations
• Chapter 20 Achieving Success in the Small Business

Cases

1 Brothers Going Separate Ways or Not?
2 G & R Garden Center: Lawn Care Services Division
3 Real Estate Millionaires of Memphis
4 Big Business in a Small Rural City
5 The Ambitious College Kid Who Just Can't Wait
6 The Grande General Store, Est. 1948 – It's Time to Sell
7 The Computer Guru: A One-Man Show or an Empire?
8 The Old Timer's Woodstove Shop
9 The House of Wine – Grand Opening
10 Saunders and Company, Inc., An International Entrepreneurial Enterprise
11 S & Z East Coast Importers
12 The Wallingford Bowling Center
13 Parker Mountain Products, Inc.
14 Nate Mower & Son, Residential Plumber(s)
15 The Landlords: Investments in Commercial Real Estate
16 Richard Harris and Harris Homes
17 The House of Wine (revisited)
18 Eli Associates: Professional Writers, Speakers, Consultants
19 Wayne Manor Comix
20 The Daughter of the Immigrant