Entrepreneurial Small Business, 2/e
Richard P. Green II, Webster University
Welcome to the Online Learning Center for Entrepreneurial Small Business by Jerome Katz and Richard Green. Entrepreneurial Small Business has one clear advantage: it's the book about the types of businesses students might actually start, not about becoming the next Michael Dell. |  |
This textbook focuses on thinking creatively to turn your knowledge and skills into a business such as opening your design studio, buying a franchise, starting a retail store, opening a gym, starting your Web-based business, or expanding your family business. Skill modules in every chapter provide practical knowledge needed when starting your small business – everything from crafting your elevator pitch to preparing a budget to writing a press release.
Entrepreneurial Small Business pays special attention to small business realities with unique chapters such as:
- Chapter 4 Small Business Ideas: Creativity, Opportunity , and Feasibility
- Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
- Chapter 14 Cash: Lifeblood of the Business
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Welcome to the Instructor Center of the Online Learning Center for Entrepreneurial Small Business by Jerome Katz and Richard Green! Entrepreneurial Small Business has one clear advantage: it's the book about the types of businesses students might actually start, not about becoming the next Michael Dell. | |
This textbook focuses on thinking creatively to turn your knowledge and skills into a business such as opening your design studio, buying a franchise, starting a retail store, opening a gym, starting your Web-based business, or expanding your family business. Skill modules in every chapter provide practical knowledge needed when starting your small business – everything from crafting your elevator pitch to preparing a budget to writing a press release.
Entrepreneurial Small Business pays special attention to small business realities with unique chapters such as:
- Chapter 4 Small Business Ideas: Creativity, Opportunity , and Feasibility
- Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
- Chapter 14 Cash: Lifeblood of the Business
To get the most out of the text and this accompanying website, students should work their way through each chapter's assets as they study through the text. They have access to online flashcards to help them remember key terms, digital files of chapter videos, as well as the chapter summary to help them remember main chapter concepts. The chapter quizzes and interactive exercises are assignable exercises that can be submitted to you for grading after student completion. The skill modules and experiential exercises from each chapter are reproduced here so they are easy to complete and save to student files. These are also activities that have been developed to help students assimilate text concepts and can be graded.
You can utilize the news feeds and weblinks to share current events articles with students or assign research projects. The news feeds are updated every week to keep you abreast of the latest happenings. In addition, the SIFE Materials atom gives you access to supplementary SIFE resources.
Finally, use the search function or the site map to find out additional information. You can save notes or preferences at various points of the website by using the corresponding button. For help with technical matters, use the help button on the upper right-hand corner. To ask questions or send our editorial team a message, click on the feedback button.
Welcome to ESB, and enjoy!