This chapter will help you:

LO1: Define ethics and ethical dilemmas and the relationship between them.

LO2: Find out why ethics are a big part of small business.

LO3: Understand why there aren't any "do this" and "don't do this" types of lists for ethical decisions.

LO4: Learn ethics planning, a three-step process to help you make ethical decisions.

LO5: Learn the techniques of building social capital through legitimacy.

LO6: Learn the basic skills for handling a crisis.