This chapter will help you:

LO1: Learn the sources of opportunity entrepreneurs draw on to get business ideas.

LO2: Track the traditional ways opportunities are screened for business potential.

LO3: Understand how creativity methods can help business owners recognize new opportunities.

LO4: Understand the five pitfalls that hinder innovation.

LO5: Identify strategies for innovation in your business.

LO6: Learn how to conduct a comprehensive feasibility study for your business ideas.

LO7: Understand the value of building a creative culture in your business.