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Business Plans: Seeing Audiences and Your Business Clearly


This chapter will help you:

LO1: Understand why and when to develop a business plan.

LO2: Know how to tell the business plan story.

LO3: Learn the major sections of the classic business plan.

LO4: Focus business plan sections to meet specific needs.

LO5: Identify the major risks to business plan success.

LO6: Master presenting your business plan to others.











Katz 2009Online Learning Center

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