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Chapter Objectives
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THE MOST IMPORTANT THING TO CARRY AWAY FROM THIS CHAPTER IS A GOOD UNDERSTANDING OF:

  1. How to standardize financial statements for comparison purposes.
  2. How to compute and, more importantly, interpret some common ratios.
  3. The determinants of a firm's profitability and growth.
  4. Some of the problems and pitfalls in financial statement analysis.







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Ross: Ess of Corp Finance 6eOnline Learning Center

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