This chapter has discussed aspects of financial statement analysis, including
- Standardized financial statements. We explained that differences in firm size make
it difficult to compare financial statements, and we discussed how to form commonsize
statements to make comparisons easier.
- Ratio analysis. Evaluating ratios of accounting numbers is another way of comparing
financial statement information. We therefore defined and discussed a number of the
most commonly reported and used financial ratios. We also discussed the famous
Du Pont identity as a way of analyzing financial performance, and we examined the
connection between profitability, financial policy, and growth.
- Using financial statements. We described how to establish benchmarks for
comparison purposes and discussed some of the types of information that are
available. We then examined some of the potential problems that can arise.
After you have studied this chapter, we hope that you will have some perspective on
the uses and abuses of financial statements. You should also find that your vocabulary of
business and financial terms has grown substantially. |