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1

Gary Woodward and Robert Denton wrote that " communication should be fair, honest, and designed not to hurt other people."
2

Each culture has a set of generally accepted or fundamental beliefs about ideal states of existence and modes of behavior that motivate us to think, feel, or act in certain ways.
3

illustrate such things as inflation, growth rates, expense, benefits, insurance coverages, profits and losses, and causes and effects.
4

theory is based on the belief that it may be more effective to prevent undesired persuasive effects from occurring than trying damage control afterward.
5

theory suggests that you can change an interviewer's thinking, feeling, or acting by inducing him/her to engage in activities counter to his/her values, beliefs, and attitudes.





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