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1

"You get what you pay for," is what your book calls a / principle.
2

principle sees things that are different from one another as more different than they actually are.
3

Persuaders use or words with multiple or vague meanings when they want to avoid specific definitions or explanations.
4

Persuaders simplify by (sometimes called bifurcation) organizations, positions, and situations by claiming there are only two ways of examining an issue.
5

Reasoning from would be illustrated if you see a flag flying at half mast and assume that someone important has died.





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