Chapter 1 | Taking Risks and Making Profits within the Dynamic Business Environment |
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Chapter 2 | Understanding How Economics Affects Business |
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Chapter 3 | Doing Business in Global Markets |
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Chapter 4 | Demanding Ethical and Socially Responsible Behavior |
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Chapter 5 | How to Form a Business |
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Chapter 6 | Entrepreneurship and Starting a Small Business |
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Chapter 7 | Management and Leadership |
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Chapter 8 | Adapting Organizations to Today’s Markets |
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Chapter 9 | Production and Operations Management |
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Chapter 10 | Motivating Employees |
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Chapter 11 | Human Resource Management: Finding and Keeping the Best Employees |
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Chapter 12 | Dealing with Employee–Management Issues and Relationships |
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Chapter 13 | Marketing: Helping Buyers Buy |
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Chapter 14 | Developing and Pricing Goods and Services |
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Chapter 15 | Distributing Products |
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Chapter 16 | Using Effective Promotions |
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Chapter 17 | Understanding Accounting and Financial Information |
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Chapter 18 | Financial Management |
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Chapter 19 | Using Securities Markets for Financing and Investing Opportunities |
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Chapter 20 | Money, Financial Institutions, and the Federal Reserve |
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Appendix A | Working Within the Legal Environment |
Appendix B | Using Technology to Manage Information |
Appendix C | Managing Risk |
Appendix D | Managing Your Personal Finances |