William G. Nickels,
University of Maryland James M. McHugh,
St. Louis Community College at Forest Park Susan M. McHugh,
Applied Learning Systems
ISBN: 0073511706 Copyright year: 2010
What's New
Thinking Green boxes: These new boxes included in most chapters highlight companies and organizations that are making efforts to be more “green” and discuss how this is impacting their business.
Name that Company: This feature now opens each chapter. These brief boxes ask questions to pique students interest about the company in question – and if they can’t determine what the company is they will be able to establish the answer after reading the chapter. (the answer can be found within the chapter content.)
Learning Objectives are now integrated into the chapter where they are discussed. Instead of simply listing a number in the margin, the entire learning objective is repeated before that objective is discussed, so students more clearly understand what the concept is that they’re meant to understand in that section of the chapter.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2010 McGraw-Hill Higher Education