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Chapter 13 Video

1
In the 1950's customer orientation service orientation and profit orientation became the central elements in the evolution of marketing. These were associated with which of the following eras?
A)Marketing promotion era
B)Production era
C)Sales era
D)Marketing concept era
E)Customer relationship era
2
The evolution of marketing includes all but which of the following?
A)Production era
B)Sales era
C)Customer relationship era
D)Marketing concept era
E)Price point era
3
The process of planning and executing the conception, pricing, promotion and distribution of goods to satisfy individual objectives belong to which of the following functions?
A)Management
B)Production and operations
C)Finance
D)Accounting
E)Marketing







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