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Distributing Products


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After you have read and studied this chapter, you should be able to

  1. Explain the concept of marketing channels and their value.


  2. Demonstrate how intermediaries perform the six marketing utilities.


  3. Identify the types of wholesale intermediaries in the distribution system.


  4. Compare the distribution strategies retailers use.


  5. Explain the various kinds of nonstore retailing.


  6. Explain the various ways to build cooperation in channel systems.


  7. Describe logistics and outline how intermediaries manage the transportation and storage of goods.









Nickels: Undstd Business 9eOnline Learning Center

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