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Video Quiz
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Chapter 16 Video

1
Which of the following is not considered an element of the promotion mix?
A)Advertising
B)Institutional support
C)Personal selling
D)Sales promotion
E)Public relations
2
Which of the following deals with the face to face presentation and promotion of goods and services?
A)Advertising
B)Publicity
C)Public relations
D)Sales promotion
E)Personal selling
3
Which of the following functions would NOT be associated with public relations?
A)Listening to the public
B)Focus groups
C)Changing policies and procedures
D)Informing the public
E)All of the above are approaches that would fall within public relations.







Nickels: Undstd Business 9eOnline Learning Center

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