Public Relations Information Center: Feature Summary


		New to this Edition Feature Summary Table of Contents About the Authors Book Preface Sample Chapter Supplements



	Student Edition
	Instructor Edition

Public Relations: The Profession and the Practice, 2/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette Heiman, University of Missouri, Columbia
Elizabeth Toth, University of Maryland, College Park

Feature Summary

Provides a clear study of the process of public relations, with a strong theoretical basis and a balanced tone
Focuses throughout on technology and public relations, including coverage of new technologies and their impact.
Addresses public relations form the perspective of overall organizational decision-making, examining how public relations affects and is affected by decisions that are made
Includes mini-cases interspersed throughout, providing insight into real-time activities conducted by organizations, as well as applications for the basic concepts being introduced.
Includes a "Public Relations Spotlights". The Spotlights feature provides helpful information on topics such as the PRSA Code of Ethics and lessons learned from the Enron scandal.
A continuous Integrating Case Study runs throughout the 4 chapters in Part Two to help pull together and illustrate the process of public relations.

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