Public Relations Information Center: Table of Contents


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	Instructor Edition

Public Relations: The Profession and the Practice, 2/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette Heiman, University of Missouri, Columbia
Elizabeth Toth, University of Maryland, College Park

Part I: THE PROFESSION
Chapter 1. Introduction
Chapter 2. History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics

Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness

Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations
Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends

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