After reading this chapter, students should be able to:
Describe the projections for demographic changes and how they will impact the future of labor. Knowledge of how changes in the demographic composition of the labor force will likely change the expectations of 'work' for employees. |
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Understand the nature of employee communication or employee relations. Knowledge of the definition of employee communication or employee relations and its role in the employee experience and within the organization. |
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Explain the different types of cultures that exist within organizations. Knowledge of organizational culture and the differences between an authoritarian and participative culture and the respective effects on employees and the flow of communication between management and employees within each organizational structure. |
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Detail the reasons why employee relations is an important policy goal for organizations. Knowledge of the employee relations role to both the employee and organization in terms of having an impact on change and action within the organization. |
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Understand the relationship between employee relations and job satisfaction, organizational change and customer service. Knowledge of the two-way communication process between management and various employee groups through employee relations and the positive and negative impacts on issues such as job satisfaction, organizational change and customer service. |
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Outline the role of employee relations to different types of employee publics. Knowledge of unions, collective bargaining and employee benefits and the role of employee relations departments in communicating information to different types of employees and employee groups. |
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Describe the role of internal media within an organization. Knowledge of the reasons why organizations should start internal media for communicating information related to company events and news, employee recognition and safety to employees. |
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Detail the different types of internal media and list the characteristics of available print and electronic media platforms. Knowledge of the various media platforms such as brochures, flyers, bulletin boards, newsletters, message displays, home pages and other types of internal media for distributing information to employees. |