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Multiple Choice Quiz
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1
A community relations program's foundation must be based on
A)how the community is structured.
B)what are the community's strengths and weaknesses.
C)what the community knows and feels about an organization.
D)all of the above.
2
What should corporations consider when deciding on philanthropy?
A)Contributions should be in line with the corporation's mission and the recipient's interests.
B)Contributions should be targeted to specific needs.
C)Corporate giving should be tied to a set percentage of earnings.
D)All of the above
3
The 3-P approach to community activism includes
A)preventing, planning and practice.
B)planning, practice and precision.
C)planning, prioritizing and practice.
D)punctuality, planning and prioritizing.
4
Where do organizations intersect with their communities?
A)citizens
B)infrastructure
C)facilities
D)all of the above
5
Community Relations Programs should
A)focus only on the organization.
B)focus only on the community.
C)be opportunistic.
D)avoid changing needs.
6
Effective community relations depends on recognizing the ___________ of institutions.
A)altruism
B)independence
C)interdependence
D)limitations
7
The definition of community relations as a public relations function includes
A)the goal of benefiting the organization only.
B)the goal of benefiting the community only.
C)unplanned, spontaneous participation with a community.
D)participation with a community to maintain and enhance its environment.
8
When designing a community relations activity, it is important to
A)benefit the organization.
B)not spend too much money.
C)always do something different.
D)activate others.
9
Which of the following is not a community relations channel of communication?
A)brochures
B)annual reports
C)company policies
D)exhibits in local airports
10
Many organizations have tried to make their giving match the values of their employees by
A)limiting donations to employee groups only.
B)matching employee contributions.
C)regularly polling employees to determine their values.
D)relying on national polling data as a basis for corporate gift-giving.





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