After reading this chapter, students should be able to:
Define public affairs and highlight the scope of dealing with local, state and federal government. Knowledge of the role that public relations plays in the political process by building relationships between organizations. |
|
|
|
Identify the nature of public affairs within non-profit and business organizations. Knowledge of the scope of public affairs activities for non-profit organizations and the differences and similarities in these public relations efforts for business organizations. |
|
|
|
Understand the activities of public affairs professionals. Knowledge of the information acquisition, processing and dissemination activities of public affairs professionals. |
|
|
|
Understand the nature of local, state and federal political systems. Knowledge of the basic organizational structure and processes for local, state and federal political systems. |
|
|
|
Detail the role of public affairs professionals in the federal and regulatory political processes. Knowledge of the role that public affairs has in building and maintaining relationships with governments, politicians and regulatory agencies through a variety of methods ranging from simple grassroots politicking to sophisticated lobbying efforts. |
|
|
|
Discuss the role of public affairs professionals in constructing and administering internal political communication efforts within an organization. Knowledge of the techniques used by public affairs professionals in political communication within organizations. |
|
|
|
Understand the historical framework for public affairs within government. Knowledge of the history of public information officers and the legal requirements for maintaining public relations positions within government. |
|
|
|
Define the scope and function of government public information officers. Knowledge of the role that public information officers have in building and maintaining relationships within government and with their publics. |
|
|
|
Detail the practices of public information officers. Knowledge of the types of techniques used by public information officers in developing and distributing public relations material to various governmental publics. |