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Multiple Choice Quiz
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1
The best messages for nonprofits to focus on are
A)emotional appeals.
B)those that support the program goals.
C)competitive advertising.
D)mainstream.
2
The most common kind of nonprofits are
A)educational institutions.
B)religious organizations.
C)health and human services organizations.
D)membership associations.
3
When Lance Armstrong started his Livestrong Foundation to raise money to fight cancer, he developed the yellow wristband to help prevent which typical business challenge for non-profit organizations?
A)Managing multiple bottom lines.
B)Managing multiple publics.
C)Building a brand identity.
D)Competing for resources.
4
Which of the following is a challenge facing the health and human services sector today?
A)high cost
B)access
C)high demand
D)all of the above
5
Partnerships between not-for-profit organizations and corporations are becoming prevalent because:
A)CEOs believe they have a social responsibility to the community
B)The two types of organizations can develop a healthier economy by combining services and finances
C)Corporations recognize the public appreciates companies that give back.
D)all of the above.
6
Public relations people working in the health care business manage relationships with internal and external publics. Which of the following is NOT an internal public?
A)patients
B)nurses
C)clerical staff
D)doctors
7
There are approximately how many nonprofits in the United States?
A)1 million
B)1.6 million
C)2 million
D)3 million
8
A teacher at an elementary school can be
A)An internal public.
B)An external publics.
C)both an internal and external public.
D)neither.
9
Effective organizational Web sites are particularly useful in helping nonprofits overcome which major challenge?
A)Managing multiple publics
B)Weathering crises and scandals
C)Gain recognition in a crowded environment
D)Balance multiple bottom lines
10
Which of the following contribute to the success of a nonprofit?
A)Sticking to its mission
B)Consistent messages to external publics
C)Active participation from board members
D)All of the above.





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