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Multiple Choice Quiz
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1
When the goal is to talk about communal issues, corporate communications is referring to what group?
A)target audiences
B)target publics
C)target market
D)target issues
2
In which area have most Fortune 700 CEOs not worked in at some point in their career?
A)finance
B)sales
C)communications
D)operations
3
What barriers often confront businesses in global public relations?
A)language
B)law
C)culture
D)all of the above
4
A result from recent corporate scandals has been what?
A)Eroding public confidence in business
B)Increased value of an ethical CEO
C)Increased legal consequences for companies that do not accurately disclose financial information.
D)All of the above.
5
Which area of public relations deals with business's interaction with government on various levels?
A)media relations
B)consumer relations
C)public affairs
D)community relations
6
The most admired companies include all of the following qualities except which one?
A)Innovation
B)Social responsibility
C)High profit
D)Financial soundness
7
What advantage does an outside public relations firm bring to a corporation?
A)low fees
B)unbiased perspective
C)inexperience
D)more paperwork
8
What does William Durbin say is the "single most critical problem facing (business) today"?
A)downsizing
B)excessive executive salaries
C)lost credibility
D)shoddy workmanship
9
What must a corporate public relations practitioner do to restore lost credibility?
A)Maintain a policy of openness with the public.
B)Ensure the business is consistent between its promises and its actions.
C)Get involved in public issues and work toward solving local problems
D)All of the above.,
10
What must be included in a corporate blog?
A)commitment of resources and updated technology
B)discussion of current industry trends
C)corrected information from blogs with false facts
D)focus on key publics
E)all of the above





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