Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
A majority of reporters and editors prefer to get news releases via
A)telephone.
B)fax.
C)e-mail.
D)regular mail.
2
Which is not an aspect of multinational corporate public relations?
A)representing multinational corporations at home
B)bridging the communication gap between foreign operations and management
C)encouraging countries to adopt the language of the home office
D)conducting public relations in the corporation's various host countries
3
The collection of practices that helps ensure that all employees have the right information they need at the right time is known as
A)collective bargaining.
B)knowledge management.
C)information sharing practices.
D)collective information procedures.
4
Today, public relations practitioners interact with corporate communications by
A)e-mail.
B)integrating into broader communication processes.
C)becoming narrowly defined technical specialists.
D)drawing distinct lines of responsibility.
5
Among corporate public relations functions commonly being outsourced are all but which of the following?
A)strategic planning
B)investor and financial reports
C)product publicity
D)employee newsletters
6
Changes in public relations agencies include all but which of the following?
A)independent agencies now represent the largest category of PR jobs
B)account managers are assigned to fewer clients
C)account managers are more specialized
D)PR and advertising agencies are being separated into individual companies
7
The Internet has brought what paradigmatic shifts to public relations??
A)improved two-way communication between the company and its publics
B)forced companies to consider issues such as privacy, security and civil rights
C)made companies consider their Web sites to be tools in reputation management.
D)All of the above
8
Changes in communication technology have impacted public relations in all but which of the following?
A)audience fragmentation
B)increased media outlets
C)reduced number of public relations jobs
D)pressure to communicate organization's viewpoints more often with publics
9
Among the trends in public relations, one of the most established is:
A)practitioners as crisis managers not firefighters.
B)full integration of PR and marketing.
C)outsourcing campaign development
D)focus on internal communication.
10
The role of the public relations practitioner is changing. All of the following are true except
A)practitioners are more involved with management and often advise CEO on media relations.
B)practitioners participate in more strategic planning for the organization.
C)practitioners have less involvement with marketing.
D)practitioners are devoting more time preparing issue or crisis management plans.





To learn more about the book this website supports, please visit its Information Center.
(c)2007 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Lattimore OLC 2eOnline Learning Center

Home > Chapter 17 > Multiple Choice Quiz