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Multiple Choice Quiz
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1
A group that faces an indeterminate situation but does not recognize it as a problem is
A)an aware public.
B)a relevant public.
C)a latent public.
D)an active public.
2
What is NOT a step in the public relations audit process?
A)finding out what "we" think
B)finding out what "they" think
C)evaluating the disparity between A and B.
D)compiling financial reports
3
In a university campaign to improve recruiting efforts for international students, you want to survey a representative sample of each ethnic group within the international student population. From a list of 6,000 students, you will select a total of 2,500 respondents by choosing the appropriate ratio from each ethnic group. This would be:
A)simple random sampling
B)stratified sampling
C)quota sampling
D)systematic sampling
4
When an organization systematically codes its presence in local TV and print news coverage for a two-month period, that is called:
A)informal research
B)public relations audit.
C)content analysis
D)environmental scanning
5
Which of the following is Secondary research?
A)using company or public records and contacts
B)reviewing previously published or broadcast information
C)using focus groups and surveys
D)interviewing company officials
6
Which of the following is not a formal, scientific research technique?
A)survey
B)experimental
C)focus groups
D)content analysis
7
Which of the following is not true of random sampling:
A)it is based on the probability theory
B)it is rarely accurate
C)it is used to ensure results that can be generalized to the larger populations
D)it is used for primary research
8
Laboratory and field experiments are
A)conducted solely by computers.
B)outdated.
C)experimental research.
D)informal research.
9
Surveys that measure various publics' perceptions about an organization's social responsiveness are used in
A)network analysis.
B)social audits.
C)communication audits.
D)content analysis.
10
The fastest-growing type of public relations research is:
A)key contacts
B)special committees.
C)environmental monitoring
D)quantitative research.





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