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Multiple Choice Quiz
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1
Public Relations plans use
A)strategic plans.
B)tactical plans.
C)forecasting techniques.
D)all of the above.
2
The heart of a public relations plan should be
A)goals.
B)objectives.
C)strategies.
D)tactics.
3
Brainstorming allows participants to
A)interject negative feedback.
B)criticize existing policies.
C)generate large number of creative alternatives and new ideas.
D)review existing plans in a structured environment.
4
Standing or single-use plans are produced by combining
A)informal and formal plans.
B)strategic and tactical plans.
C)economic and social missions.
D)financial and investor reports.
5
Which of the following is the most important characteristic of a good planner?
A)creativity
B)objectivity
C)diversity of experience and education
D)all of the above
6
Developing the budget for a public relations plan is the responsibility of
A)the accounting department.
B)the stockholders.
C)the CEO of a company.
D)the public relations planner.
7
Which of the following is part of the planning process for public relations campaigns:
A)Establishing goals and objectives
B)Identifying evaluation techniques for the campaign
C)Researching the target audience(s)
D)All of the above
8
Planning creates public relations plans that are
A)inflexible.
B)reactive.
C)proactive.
D)all of the above.
9
The campaign purpose statement must contain
A)recognition of special requirements of the organization.
B)communication media, activities, and channels.
C)the analysis of the audience.
D)clear and measurable objectives.
10
Plans that involve the use of standing plans regarding policies and procedures are
A)tactical plans.
B)strategic plans.
C)emergency plans.
D)financial plans.





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