Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
Which of the following is most important for influencing people?
A)interest
B)personal experience
C)adoption
D)trials
E)none of the above
2
Advantages of writing using the inverted pyramid include
A)important points are at the beginning.
B)strong opening gets reader's attention.
C)editors may cut the story from the bottom up.
D)all of the above.
3
Which is a controlled medium?
A)newspapers
B)organizational Web site
C)television
D)radio
4
Which of the following is not a principle of effective writing?
A)Use adjectives and adverbs sparingly.
B)Write in the passive voice.
C)Use short, simple words.
D)Use short, simple sentences and paragraphs.
5
Publicity releases must be planned for what two audiences?
A)men and women
B)TV viewers and newspaper readers
C)those who use media and those who don't
D)the editor or reporter (or news director) and the primary audience
6
Direct mail is preferred over TV because
A)it is extremely selective.
B)of the immediacy of the message.
C)of the popularity of the medium.
D)it combines sight and sound.
7
Individuals who have direct contact with the primary audience and can pass messages along to them are described as
A)primary publics.
B)moderating publics.
C)intervening publics.
D)latent publics.
8
Blogging, considered by many public relations practitioners to be the latest greatest communication tool with key audiences, includes which of the following important concerns:
A)relevance with chosen audience
B)understanding the legal ramifications
C)regularly updating blogs with fresh, relevant discussions
D)All of the above
9
Individuals who perceive themselves as having an interest in the actions of an organization are called
A)stakeholders.
B)stockholders.
C)special interest groups.
D)all of the above.
10
In the early stages of a campaign, the best channels to use are
A)unbiased third parties.
B)mass media.
C)personal experience.
D)intermediaries.





To learn more about the book this website supports, please visit its Information Center.
(c)2007 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Lattimore OLC 2eOnline Learning Center

Home > Chapter 7 > Multiple Choice Quiz