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True or False
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1
Evaluation, the final stage of the public relations process is done at the end of the campaign to see how many press releases the PR department wrote.
A)True
B)False
2
Pretest/posttest measurement is a traditional method for measuring PR campaigns, and as such should not be used any more.
A)True
B)False
3
The most effective way to evaluate the effectiveness of public relations efforts is by measuring what is sent and used by the media.
A)True
B)False
4
A common error in measurement is assuming that putting in a lot of effort and producing a lot of communication tools will equal a successful campaign.
A)True
B)False
5
Transmitting a message to its intended audience in an understandable form that produces a favorable attitude means the campaigns goals were reached.
A)True
B)False





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