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Multiple Choice Quiz
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1
The Internet has changed public relations in what way?
A)PR practitioners can put news on the Web site for reporters to access anytime
B)Blogs provide an opportunity to communicate with publics and find target audiences
C)Podcasting allows organizations to provide audio and video information to the general public without the news media
D)All of the above.
2
Of the 300 new magazines started each year, how many will survive?
A)200
B)150
C)30
D)10
3
Which of the following is a type of news release?
A)business feature
B)pictorial feature
C)product feature
D)all of the above
4
A Video News Release (VNR) is
A)a 60-second news spot prepared by a television station.
B)a short news package presenting a news item from an organization's viewpoint.
C)a web-based promotion tool for music companies.
D)a live-feed video of a breaking news story.
5
Which of the following refers to computer-based systems for communicating with employees and other insiders?
A)internet
B)extranet
C)intranet
D)all of the above. The terms are interchangeable.
6
From the public relations practitioner's perspective, the journalist is which of the following?
A)a gatekeeper
B)a medium
C)an audience
D)all of the above
7
When a crisis occurs, how should you handle the media?
A)Use a designated spokesperson to handle all questions in a timely and forthright manner.
B)Avoid the news media until the crisis is over and you can give all relevant facts about the situation.
C)Tell reporters some information to keep them happy but use "No Comment" on the tough questions that could get you in trouble.
D)Never take responsibility for the situation until you know exactly what happened.
8
Which of the following is true about journalists?
A)Journalists are only interested in the negatives of a story.
B)Journalists view news as a perishable commodity.
C)Journalists want quotes, not facts.
D)Journalists need no help in gathering news.
9
The purpose of a press conference is:
A)to get your CEO's face on TV
B)to provide critical information to multiple reporters and news organizations at one time
C)to let the press see your headquarters
D)to have a publicity stunt
10
Which of the following is true of an interview (and advice you would give to your boss)?
A)Never rehearse interviews beforehand.
B)It isn't possible to prepare for an interview.
C)It is okay to ask a reporter to consider what you say, "off the record."
D)Determine what message you want to get across in the interview.





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