Mass Media in a Changing World, Update Information Center: Table of Contents


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Mass Media in a Changing World, Update, 3/e

George Rodman, BROOKLYN COLLEGE

PART 1: OVERVIEW
Chapter 1: Introduction: Media in a Changing World
Chapter 2: Media Impact: Understanding Research and Effects

PART 2: THE PRINT INDUSTRIES
Chapter 3: Books: The Durable Medium
Chapter 4: Newspapers: Where Journalism Begins
Chapter 5: Magazines: The First of the Specialized Media

PART 3: THE ELECTRONIC INDUSTRIES
Chapter 6: Movies: Magic from the Dream Factory
Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter 8: Radio: The Hits Keep Coming
Chapter 9: Television: Reflecting and Affecting Society
Chapter 10: The Internet: Convergence in a Networked World

PART 4: INFORMATION AND PERSUASION INDUSTRIES
Chapter 11: Electronic Journalism: News in an Age of Entertainment
Chapter 12: Public Relations: The Image Industry
Chapter 13: Advertising: The Media Support Industry

PART 5: MEDIA LAW AND ETHICS
Chapter 14: Media Law: Understanding Freedom of Expression
Chapter 15: Media Ethics: Understanding Media Morality

Rodman Mass Media Third Edition Small Cover

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